Learning from other smart people who have been where I wanna go is one of my cheat codes to a dope life well lived.
Anytime I need to figure something out or get started with a new project you can catch me sprinting full speed over to youtube or a podcast.
I love a challenge but no need to suffer through being a newbie.
When I was making sense of generative AI chatbots and their capabilities years ago one of the first things I did was create a customized GPT content project for myself to start posting more authentically on LinkedIn. As always, I furiously and shamelessly used blog posts and youtube tutorials to orient myself.
That’s at the heart of me creating this list.
Smart people, doing dope stuff, who can communicate their insights effectively.
These are the top LinkedIn voices you need to follow to level up your own AI content strategy.
Most of whom I follow and have engaged with on the platform. Those that I haven’t engaged with, are still objectively OP.
Here’s the TLDR if you’re lazy:
| Name | Profile | Followers | Why They’re Worth Following |
|---|---|---|---|
| Kevin Indig | View Profile | 58,000+ | SEO data scientist shipping weekly insights |
| Amanda Natividad | View Profile | 60,000+ | Zero-click marketing pioneer at SparkToro |
| Jasmin Alić | View Profile | 350,000+ | World’s #1 LinkedIn creator walking it |
| Lenny Rachitsky | View Profile | 330,000+ | Built Substack’s biggest business newsletter |
| Ruben Hassid | View Profile | 754,000+ | 100M views then built EasyGen AI |
| Ross Simmonds | View Profile | 55,000+ | Coined “create once distribute forever” |
| Ryan Law | View Profile | 30,000+ | Ahrefs content chief killing commodity takes |
| Devin Reed | View Profile | 97,000+ | Built two unicorn content engines solo |
| Katelyn Bourgoin | View Profile | 91,000+ | Buyer psychology meets content strategy gold |
And here’s the full breakdown if you wanna do a deep dive into these magical creatures.
1. Kevin Indig
LinkedIn: linkedin.com/in/kevinindig
Followers: 58,000+
Kevin is the real deal when it comes to SEO and organic growth in an AI-driven world.
He runs the Growth Memo newsletter with 21,000+ subscribers and has held leadership roles at Shopify, G2 and Atlassian before going full-time as a growth advisor. Now he works with companies like Meta, Reddit, Snapchat, Ramp and Dropbox.
What I love about Kevin is he’s not just theorizing about AI’s impact on content. He’s doing the research and publishing original data every single week. His work on AI Overviews, LLM referral traffic and “information gain” is exactly what founders and content strategists need to understand right now.
He co-hosts the Contrarian Marketing podcast with Eli Schwartz and the dude just ships constantly. Kevin bridges the gap between technical SEO and AI-driven content strategy in a way that feels practical and actionable.
No fluff. Just insights you can actually use.
2. Amanda Natividad
LinkedIn: linkedin.com/in/amandanat
Followers: 60,000+
Amanda is VP of Marketing at SparkToro and she’s become one of the most trusted voices on content strategy that actually resonates with real humans instead of just gaming algorithms.
Her concept of “zero-click marketing” and “algorithmic capital” directly addresses how content creators should think in an AI and algorithm-driven world.
She’s a practitioner running marketing at a real company while also teaching Content Marketing 201, contributing to Adweek and guest lecturing at Columbia Business School, Cornell and Stanford.
Her background is wild too. Former journalist, Le Cordon Bleu-trained chef, Fitbit B2B content lead. That diversity gives her a unique perspective on authentic storytelling.
What I appreciate most is she champions audience research before content creation. Figure out who you’re talking to and what they actually care about before you start writing.
That aligns perfectly with the “think better first” philosophy I believe in.
3. Jasmin Alić
LinkedIn: linkedin.com/in/alicjasmin
Followers: 350,000+
He went from a $500/month teaching salary in Bosnia to building a global coaching business through pure LinkedIn content mastery. He’s coached 200+ clients, spoken at TEDx Sarajevo and works with Fortune 500 companies.
His tagline is “Write with AI but don’t lose your soul” and that’s exactly why he made this list.
He teaches founders how to use AI as a tool for amplification rather than replacement. The human element and authentic voice are what cut through in an AI-saturated feed.
His “signposting” technique and focus on community engagement over vanity metrics have made him the definitive voice on LinkedIn content strategy. He posts 3-4x weekly, routinely gets 1,000+ comments per post and his coaching is booked 6 months out.
The man walks the walk.
4. Lenny Rachitsky
LinkedIn: linkedin.com/in/lennyrachitsky
Followers: 330,000+
Lenny built the biggest paid Substack newsletter in existence. Over 900,000 subscribers. Let that sink in for a second.
Before going independent he was a product lead at Airbnb where he helped scale the supply growth team from zero to millions of hosts. So when he talks about building things that scale, he’s speaking from experience.
His newsletter covers product management, growth and career advice. But what makes him relevant for this list is how he thinks about AI’s role in content creation. He’s consistently exploring how builders can use AI tools without losing the human insight that makes content actually resonate.
He brings operator credibility that most “AI content” voices don’t have. When Lenny says something works, it’s because he tested it.
Plus the dude built a media empire from scratch while raising a family. Big respect for playing the infinite game.
5. Ruben Hassid
LinkedIn: linkedin.com/in/ruben-hassid
Followers: 754,000+
Ruben hit 100 million views on LinkedIn through pure content mastery. Then he did what most creators don’t do. He built an actual product.
EasyGen is his AI writing tool that came directly from the lessons he learned creating all that content. He didn’t just talk about AI and content strategy. He shipped software to solve the problems he kept seeing.
He posts daily, experiments constantly and shares his learnings transparently. His content on AI workflows for LinkedIn creators is some of the most practical stuff out there.
What I respect about Ruben is he’s proof that audience building can become a real business. Not just sponsorships and coaching. Actual SaaS. That’s the path a lot of founders are curious about and he’s documenting the entire journey.
If you want to see someone who treats LinkedIn content like a legitimate growth channel with measurable outcomes, Ruben is your guy.
6. Ross Simmonds
LinkedIn: linkedin.com/in/rosssimmonds
Followers: 55,000+
Ross literally coined the phrase “create once, distribute forever” and that philosophy has never been more relevant.
He’s the founder of Foundation Marketing, one of the most respected content marketing agencies in B2B. He’s also building Distribution.ai to help teams actually execute on that distribution philosophy at scale.
What makes Ross valuable right now is his perspective on how AI changes content distribution. Creating content is getting easier. But getting that content in front of the right people at the right time? That’s still the hard part. And Ross has been obsessing over distribution for years.
He speaks at conferences worldwide, runs the Create Once newsletter and consistently shares frameworks that go way beyond “just post more.”
If you’re thinking about content strategy as a system rather than a collection of random posts, Ross is required reading.
7. Ryan Law
LinkedIn: linkedin.com/in/thinkingslow
Followers: 30,000+
Ryan is the Director of Content at Ahrefs, one of the most trusted brands in SEO. He also runs a newsletter called Thinking Slow with almost 300,000 subscribers.
His whole thesis is that AI makes commodity content worthless. When everyone can generate the same surface-level take in seconds, the only way to stand out is through genuine expertise and original thinking.
He calls this “thought leadership content” and he’s built a system for creating it consistently. Not generic advice. Actual frameworks with real examples.
What I appreciate about Ryan is he’s pragmatic on AI. He uses it. He just refuses to let it replace the hard work of developing a real point of view.
His writing is also excellent. Clean, direct and packed with substance. If you want to see what high-quality content looks like in practice, study his stuff.
8. Devin Reed
LinkedIn: linkedin.com/in/devinreed
Followers: 97,000+
Devin built the content engines at Gong and Clari. Two unicorn companies. From scratch.
Then he left to build his own thing and now runs The Reeder, a newsletter and media company. His entire business comes from inbound. No cold outreach. Just content that brings people to him.
He sits at the intersection of sales and content which is rare. Most content strategists don’t understand sales. Most sales people don’t understand content. Devin gets both.
He’s documented how AI changes the content creation process while maintaining that human voice is still the differentiator. His approach to “expert-led content” aligns perfectly with what I believe about authentic storytelling.
If you want to see someone who’s built real revenue-generating content machines and is now teaching others to do the same, Devin is your model.
9. Katelyn Bourgoin
LinkedIn: linkedin.com/in/katebour
Followers: 91,000+
Katelyn runs Why We Buy, a newsletter teaching buyer psychology to over 80,000 subscribers. She’s built that into a seven-figure business.
Understanding WHY people buy changes everything about your messaging. She runs Unignorable, a challenge helping founders build their personal brands. And she’s created products like Wallet Opening Words and the Painkiller Messaging System.
On AI, she’s clear. She uses it and builds GPTs for her products. But she warns against letting ChatGPT be your entire voice. “If everything you post comes straight out of AI, why should people keep reading your stuff?”
She brings buyer psychology rigor plus creative execution plus a genuine personality. That combination is rare and increasingly valuable when everyone’s content starts sounding the same.
If you want to understand the psychology behind why some content converts and some doesn’t, Katelyn should be on your list.
It’s a wrap
These 9 people aren’t just talking about AI and content strategy.
They’re building real things. Running real companies. Creating real results.
In a world where anyone can generate mediocre content in seconds, the voices worth following are the ones with genuine expertise and authentic perspectives.
Follow them. Study what they do. And most importantly, find your own voice in the process.
That’s the whole point.
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