Insights for founders and consultants who think before they post.

Ideas on verbal identity, AI content, LinkedIn growth, and building a brand that sounds like you.

Verbal Identity Is The Secret Sauce For Founders and Consultants To Create Authentic AI Content

If you are an early stage founder or consultant, then your verbal identity is the single most important thing for you to get right in order to grow your business. AI tools are everywhere. And...

Ken Marshall · 16 min read · Apr 21, 2026

AI Content

See all AI Content articles

My Personal Picks For The Best AI Content Creation Tools In 2026

I don’t like tool roundup posts that bury the lede and take 2000 words to get to the point, so...

Ken Marshall · Jul 17, 2026

Verbal Identity Is The Secret Sauce For Founders and Consultants To Create Authentic AI Content

If you are an early stage founder or consultant, then your verbal identity is the single most important thing for...

Ken Marshall · Apr 21, 2026

Why Subject Matter Expert Interviews Create the Best Content (And How To Use Them)

Subject matter expert interviews create the best content because they extract the beliefs, stories and lived experiences that make content...

Ken Marshall · Mar 25, 2026

My Handpicked List Of The Best AI Tools For LinkedIn Post Creation In 2026

Look, I get it. You’re staring at a blank LinkedIn screen for the fourth time this week, knowing you should...

Ken Marshall · Mar 12, 2026

How to humanize AI content and help readers feel 10x more inspired

Ever hit publish on an AI-generated piece of content and felt that subtle whisper of disappointment in your soul? Technically...

Ken Marshall · Jan 30, 2026

How to Use AI for Brand Messaging Without Sounding Like Everyone Else

Many founders and consultants I talk to feel stuck between two bad options. Scale soulless AI content that sounds like...

Ken Marshall · Jan 15, 2026

LinkedIn

See all LinkedIn articles

Best Taplio Alternatives for Founders and Consultants in 2026

The best Taplio alternatives for founders and consultants in 2026 are Meet Sona, ContentIn, Supergrow, EasyGen, AuthoredUp, Kleo, and RedactAI....

Ken Marshall · Jun 3, 2026

How To Use LinkedIn Comments and DMs To Generate Leads For Your Consulting or Coaching Business

There is no higher ROI activity than engaging in the comments with people you want to do business with, pulling...

Ken Marshall · May 27, 2026

Safe Shield App Alternatives: 3 Trustworthy LinkedIn Analytics Tools Using The Official API

If you tried to log into your Shield account this week to view your performance on LinkedIn and it didn’t...

Ken Marshall · May 18, 2026

My Personal Picks For The Best LinkedIn AI Tools In 2026

Good evening. Ya’ll already know I don’t like to keep you waiting, so here are my top picks of the...

Ken Marshall · Apr 22, 2026

Best AuthoredUp Alternatives for LinkedIn Content Creation in 2026

The best AuthoredUp alternatives for founders and consultants in 2026 are Meet Sona, MagicPost, Supergrow, Taplio, ContentIn, Kleo and RedactAI....

Ken Marshall · Apr 19, 2026

Best MagicPost Alternatives for Founders and Consultants To Create Authentic Content in 2026

The best MagicPost alternatives for founders and consultants who want to create authentic content in 2026 are Meet Sona, Supergrow,...

Ken Marshall · Mar 28, 2026

Founders

See all Founders articles

The fractional CMO content-led growth playbook for people who can’t seem to market themselves

If you’re a fractional CMO reading this, your LinkedIn activity probably looks something like the last six clients you advised...

Ken Marshall · May 31, 2026

Why storytelling is the highest ROI activity for any early stage founder or CEO

Your product isn’t proven yet, but you are. Lead with that. As a newly minted founder, you might be convinced...

Ken Marshall · Apr 12, 2026

Best AI Tools For Consultants and Coaches

I’ve spent a lot of years consulting with everyone from mom and pop dentists and plumbers to mid-market venture backed...

Ken Marshall · Mar 1, 2026

LinkedIn Profile Optimization Strategies For Founders and Consultants To Grow In 2026

Having a boring or overly self promotional LinkedIn profile is lame. Nobody likes it, including you. So why do so...

Ken Marshall · Feb 6, 2026

Startup Founder Content ROI in 2026: Time, Tools, and What Actually Pays Off

I dove head first into all of the relevant research I could find on founder led content and startup/small business...

Ken Marshall · Feb 5, 2026

A Content Repurposing Guide for Busy Founders and Consultants

Content repurposing sounds like this magical lever you can pull to get 10x the output from every piece of content...

Ken Marshall · Jan 31, 2026

Verbal Identity

See all Verbal Identity articles

Verbal Identity

Verbal Identity Is The Secret Sauce For Founders and Consultants To Create Authentic AI Content

If you are an early stage founder or consultant, then your verbal identity is the single most important thing for...

Ken Marshall · Apr 21, 2026

Verbal Identity

Why storytelling is the highest ROI activity for any early stage founder or CEO

Your product isn’t proven yet, but you are. Lead with that. As a newly minted founder, you might be convinced...

Ken Marshall · Apr 12, 2026

Verbal Identity

What Authentic Content Actually Means and How to Get the Balance Right

Everybody is talking about authentic content right now. And I get it. The word “authentic” is doing a lot of...

Ken Marshall · Mar 8, 2026

Verbal Identity

How To Develop and Improve Your Verbal Identity Over Time

Defining your verbal identity is only half the work. The other half is keeping it alive. Too many founders and...

Ken Marshall · Mar 7, 2026

Verbal Identity

How to Use AI for Brand Messaging Without Sounding Like Everyone Else

Many founders and consultants I talk to feel stuck between two bad options. Scale soulless AI content that sounds like...

Ken Marshall · Jan 15, 2026