LinkedIn analytics you can trust to tell you what to do next
Every post you publish gets tracked through LinkedIn's official API, the ones from years back and the one you shared this morning. You see impressions, engagement and follower growth, and you see which of your hooks, topics and templates actually move people. Then Sona tells you what to do more of.
When you can see what's working, you show up differently
"Using your tool just a few times made me brave enough to actually see the value in my story. I jumped to a podcast interview a few weeks later, she said I was her best guest ever. So, your tool opened my eyes."
Robert Rupp
Founder @ CEU Builder
"Sona seems like so much more to me than just a social media AI tool...it began to help me tap into my authentic self, which I've not really been comfortable with."
Elisa Cottrell
Consultant @ Cottrell Communications Group
"I enjoyed seeing the words come out. I got feedback about my own ability to articulate myself. The interview made me actually reflect on how I really feel about things."
Jeremy Brown
Innovation & Ventures @ Ochsner Ventures
You post every week and still can't tell what's actually working
There's more underneath your numbers
LinkedIn hands you the headline stats, impressions, reactions, follower growth. What's harder to see is the layer beneath them, the why behind your strongest posts.
Going deeper usually means risk
A lot of analytics tools scrape your LinkedIn account to pull their numbers. That breaks LinkedIn's terms and can get your profile restricted or banned.
Numbers without a next step
Even when you get more data, it's a pile of metrics. You're still left guessing what to actually do differently.
A clearer picture of your content and of you
Whether you're a fractional CMO who needs to show a client the work is paying off, or a founder trying to understand why your own voice lands, Sona gives you the full picture. You get real numbers you can trust, with your own content patterns layered on top and a clear read on what to do next.
All your LinkedIn profile analytics, pulled the safe way
All of it comes through LinkedIn's official API, so the numbers are real and your account is never at risk. No scraping. No browser extensions that get profiles banned. Import your full post history in one step, and Sona reaches back through everything you've published, then keeps tracking every new post on its own.
The best day and time to post, calculated honestly
Your best posting window is calculated from your real impression data, weighted by how consistently each slot performs, so one lucky post doesn't send you chasing a fluke. Times appear in your local timezone, not a server clock, so Monday 8am means Monday 8am for you. No wonky recommendations you can't trust.
See which hooks and templates actually work for you
This is the part no other analytics tool can show you. Because Sona helped you write the post, it knows its DNA. The hook you opened with. The template you built it on. The belief or story underneath it. Sona lays your LinkedIn numbers over that structure, so you can see that your pattern interrupt hooks pull the most reach while your myth-busting posts carry your strongest engagement. You stop guessing about format and start repeating what works for you.
Slice your post history by hook, template or date
All your posts live in one list, each tagged with the hook and template you used. Filter by hook or template and sort however you want. The patterns surface fast. Narrow to a single hook and you can see how it carries across everything you've posted. Every row shows the interview it came from and links straight to the post on LinkedIn, so you can trace any post back to the conversation that sparked it.
Insights that tell you what to do, not just what happened
A metric is only useful if you know what to do with it. Each week Sona reads your data and gives you a short, plain read on what's working, where you're leaving reach on the table and the post length your audience prefers. Everything is weighted by volume, so you act on real patterns instead of one good Saturday. You always know your next move.
Learn which of your ideas actually resonate
You can see which of your interviews and topics drove the most reach, so the feedback goes deeper than format. When you talk about a certain belief, or tell a certain story, people lean in. That tells you something about your voice and your business, not just your calendar. Take what's resonating back into your Idea Studio, shape it further and let it guide what you explore next. Your content gets more like you over time, and the data keeps pointing the way.
Start seeing what your voice can do
Connect LinkedIn and upload your LinkedIn historical data once. Your full history loads automatically, every number pulled straight from the official API and new information collected with each new post.