Build a repeatable executive thought leadership program
Your executive team each talk through a short interview from a weekly calendar invite. They never log in and their real words get turned into LinkedIn posts, newsletters and blogs. Nothing publishes until they approve it and your marketing manager runs the whole program from one place.
A repeatable executive thought leadership program, start to finish
The manager sets the topic
Pick from the idea pipeline or write your own, add a short outline or a few bullet points and attach anything the executive should have in mind before they talk.
The executive gets a calendar invite
It arrives as an email and a calendar invite with a one click link to open the interview. The link works any time, even before the scheduled slot. No account, no login, nothing to learn.
They talk for as long as you set
The manager picks 15, 20 or 30 minutes when the invite goes out. Meet Sona asks the follow up questions a good writer would ask, and the executive just talks.
The manager gets the transcript and the drafts
LinkedIn posts, a newsletter, a blog draft and X posts, all in the executive's voice. Edit, remix and schedule from one place.
Approval by email, no login
When a post needs sign off, the executive gets an email with a review link. They approve, approve with a note or request changes, right from that page and without an account. Nothing publishes until they do.
Publish and measure
The manager schedules to LinkedIn through the official API and watches what landed, so the next topic is sharper than the last.
Verbal Identity
The tone and style that make your communication clear, authentic and uniquely yours.
What's something you believed about AI and positioning a year ago that you've completely changed your mind on, and what made you shift?
Ken understands that workslop is primarily a leadership problem, not an individual contributor issue.
Ken learned through his agency experience that he could overwhelm people by going deep into existential concepts.
Ken believes workslop is fundamentally about respect and empathy, not just the quality of the output.
Workslop Is a Leadership Problem, Not a Team Problem
Your Writer's Block Is Not a Creativity Problem
Writer's block isn't a creativity problem
Schedule when to post this content to your LinkedIn profile.
Your team already knows what's appropriate to send each other. The workslop problem starts at the top.
Define a verbal identity that keeps every post sounding like your expert
Your expert sounds like themselves on every post without trying. Their real language, beliefs and stories become a verbal identity that sharpens over time, so everything your team publishes stays consistent, distinct and unmistakably them.
Your expert talks through ideas in a natural voice interview
No brief, no blank page. Your expert answers a few natural follow up questions whenever they have ten minutes, and the conversation becomes raw material your assistant can shape into a week of content.
Keep a topic pipeline so your team never runs out of ideas
Your team never runs out of things to say. Review the insights, stories and beliefs pulled from your expert's interviews. Capture a quick voice note when an idea strikes, then pick the next topic from a ready pipeline.
Turn one conversation into drafts for LinkedIn, newsletter, blog and X
One conversation becomes a week of content. Your assistant gets publishable drafts for LinkedIn, the newsletter, the blog and X in a click, then remixes any of them with a new angle until they feel right.
Your assistant publishes and schedules straight to LinkedIn
Show up on a rhythm the audience can count on. Your assistant posts straight to LinkedIn now or schedules it for later through the official API, all without leaving the place the content was written.
Measure what lands with built in LinkedIn analytics
See exactly what resonates. Your expert's LinkedIn performance flows back in through the official API, so every next interview and draft lands a little sharper than the last, and your expert never has to log in to check.
How teams turn a busy executive's thoughts into content that sounds like them
"This was incredible. Probably one of the most valuable conversations I've ever had in my business life...it appears LinkedIn posts are gaining some traction. I need to maintain the pace."
Phil Symchych
CEO @ The Grumpy CFO
"It interviewed me twice, picked up on stuff in like 10 questions, and then boom, it created a LinkedIn post for the week. This thing is insane. I'm 100% going to start using this going forward."
Dillon Loomis
Founder @ Pinnacle Pursuit
"An illuminating experience. I walked away feeling more connected to myself and my business and excited about posting on LinkedIn, something I could never have said before."
Ali Dunn
Founder @ Ali Dunn Coaching
Three 10 minute conversations a month turned into a full content calendar
Phil advises CPA firms as a fractional CFO. He had no repeatable content system and needed his assistant to publish for him without losing his expertise or his voice. Now he records three 10 minute interviews a month, his assistant turns the transcripts into posts that sound like him and schedules them out, and he watches the analytics to keep getting sharper. Three months in, the numbers tell the story.
"This was incredible. Probably one of the most valuable conversations I've ever had in my business life."
Your content doesn't get published because your expert is too busy to write it and too particular to let it sound generic
Your expert is too busy to write and not thrilled to be on camera
The knowledge is in their head. The time to get it out is not on their calendar, and a webcam is the last thing they want. So the content that would build their reputation never gets made.
Someone else writes it and the voice drifts
A VA or a generic AI takes a swing and it comes back directionally right but not quite them. Off enough that your expert reads it and says that is not how I would put it, so it sits unpublished.
The workflow is a five to seven tool relay
A meeting tool, a transcription tool, a drafting tool, a scheduler and an analytics tool, none of them talking to each other. Every handoff is a place for the work to stall, and it usually does.
The best thought leadership content starts with a guided interview
Handing your expert an outline to fill in is backwards. They think best out loud, in their own raw language, before anyone shapes it. So Meet Sona asks good questions and gets out of the way while they talk. Your marketing manager takes the raw material and shapes the angle and the strategy. The expert brings the expertise. The operator brings the plan.
Your executive just talks, Meet Sona handles the questions
No prep needed. Your executive opens the calendar invite and talks through what they know the way they actually think. They never log in and set nothing up. Meet Sona asks the right follow up questions and keeps them going, so a short 10-15 minute conversation becomes raw material worth shaping.
A voice your expert's audience would recognize anywhere
The first few interviews build a verbal identity from your expert's real language, stories and beliefs. Every piece your team publishes carries it, so a post reads like your expert wrote it and a newsletter sounds like them on a call. The more interviews they do, the sharper it gets.
Writing style gets the look right on every platform
Verbal identity is the main driver, the voice and beliefs pulled from the interviews. Writing style is the last mile. Upload samples of the content you want your expert to mirror, or paste an analysis straight from ChatGPT or Claude, and Meet Sona learns how each platform should look, the rhythm, the paragraph length, the way a post opens and closes. A LinkedIn post and a newsletter both read like your expert, and nobody on your team reformats a thing.
Turn a single interview into a week of content across platforms
One ten minute interview becomes LinkedIn posts, a newsletter, a blog draft, a video script and a handful of X posts. Each one pulls a different angle from what your expert said, so nothing repeats and your team shows up everywhere without redoing the work five times.
Marketing manager runs it all in a few clicks, not seven tools
Doing this by hand means a meeting tool, a separate transcription tool, a generative AI tool to draft, a scheduler to publish and another tool for analytics. Meet Sona is all of it in one place. Your marketing manager records the interview, generates the drafts, edits, schedules and publishes to LinkedIn through the official API and watches what lands, without bouncing between tabs or wiring up automations. A few button clicks instead of a relay race.
Nothing goes out under a leader's name until they approve it
When a draft needs sign off, the executive gets an email with a review link. They approve, approve with a note or request changes, all from one page and without logging in, and they can clear a whole batch at once. Your manager can prepare and schedule everything, but the post stays blocked until the executive says yes, so a busy leader keeps control of their own name without ever living inside another tool. Approval is a per person switch, so you can require it for the executives who want the final say and leave it off for anyone who would rather move fast.
Run the CEO, the CTO and the head of sales from one workspace
Add every executive to the same account. Each one gets their own verbal identity, their own calendar invite interviews and their own approval flow. Your marketing manager sees every draft, every transcript and every executive's analytics in one place, and steers the whole leadership team's content without switching logins. Add an executive whenever you are ready to bring another leader's voice online.
Set the topic and the talking points before the executive sits down
Pick the questions for each executive, set the date, the time and the length, and add a note that frames what you are after. The executive walks into the interview knowing exactly what it is about, or picks from the ready pipeline. Either way the manager decides what the program covers and when, so the content ladders up to a strategy instead of wandering from week to week.
LinkedIn analytics and insights that tell your team what to do next
Your expert's LinkedIn analytics flow back in through the official API, the impressions, reactions, comments and follower growth on every post. Meet Sona turns that into plain insights your manager can act on, which hooks and topics resonate and what to lean into next, so the next interview and draft land sharper. Your expert never has to log in to check.
Put your expert's past talks and transcripts to work
Your expert has years of podcasts, talks, sales calls and posts already. Upload those transcripts and Meet Sona starts from what they have already said instead of a blank slate, so your expert lands further along from day one and the voice gets accurate faster.
Download every transcript and own your expert's voice
Every interview is saved as a clean transcript your team can open, search and download anytime. Meet Sona does not train on your data and does not let other AI companies train on it either. The interviews, transcripts and content belong to you, so you can take them with you whenever you like.
Your expert's tenth conversation makes content the first one couldn't
Other tools hand you a post today and forget your expert tomorrow. Meet Sona builds on every interview. The verbal identity deepens, the connections between ideas multiply and your team ends up with a real body of work in your expert's name instead of a pile of one off posts.
The questions teams ask us first
Yes. That is exactly who it is built for. The manager sets the topic, sends the interview as a calendar invite, generates the drafts, edits and schedules, all from one login. One manager can run a single executive or the whole leadership team. Each executive only shows up for a short conversation and an email approval.
No. They get a calendar invite with a link to their interview, talk for the length you set, and approve posts from a review link in an email. Your marketing manager does everything else. Most executives never see the inside of the app.
Yes. Add each executive to the same workspace with their own verbal identity, invites and approvals. Your manager steers all of them from one login. It is $25 a month per additional executive.
Absolutely, you can share this link with them for step by step instructions they can follow.
No, and no passwords change hands. Each person connects their own LinkedIn through a secure link your manager sends from the People settings, and the manager connects their own the same way. Publishing then runs through LinkedIn's official API, so every post goes out under the right person's name with no shared logins, no browser extensions and nothing LinkedIn can switch off.
Yes, and nothing publishes until they do. When a post needs sign off, the executive gets an email with a review link and can approve, approve with a note or request changes, all without logging in. Your manager prepares and schedules everything, but the post is blocked until it's approved, so a busy leader stays in control of what goes out under their name.
It starts from your expert's real words in the interview and runs everything through their verbal identity. Customers tell us the output sounds like them more than other tools, which usually needed a lot more training to get close. The more interviews your expert does, the sharper it gets.
A good ghostwriter or journalist is excellent at this, and Meet Sona does the same thing their process does, the interview, the extraction and the drafting in your expert's voice. The difference is price and speed. A skilled writer usually runs hundreds of dollars per post, often before interview and account fees, and you coordinate the whole thing. Meet Sona automates that same process at a price a small team or a single department can carry.
You can build this yourself with a meeting tool, a transcription tool, a generative AI tool, a scheduler and an analytics tool, plus some automation to connect them. That is five to seven tools, more money and a setup that takes real time to wire up. Meet Sona is the whole pipeline in one place, purpose built for getting an expert's knowledge into content, so it takes a few clicks instead of a tab marathon.
Yes. Upload the transcripts your expert already has from podcasts, talks, sales calls or past posts, and Meet Sona starts from what they have already said. Your expert begins further along and the voice gets accurate faster.
Meet Sona does not train on your data and does not let third party AI companies train on it either. The interviews, transcripts and content belong to you, and your team can export everything anytime.
Your expert's next month of content is one conversation away
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