Free LinkedIn profile optimizer tool
This free tool scores your profile, flags every phrase that could belong to anyone and then proves your real voice is better than your polished one.
Run your profile through it right now
Paste your headline and About section, answer one question out loud and see the gap between the profile you wrote and the person you actually are. Takes about 3 minutes.
The line under your name. Copy it exactly as it appears.
Everything in the About box, pasted as-is. Your text never leaves this page. The whole analysis runs in your browser.
Go deeper (optional, adds a hygiene score in about 60 seconds)
A few words, like "B2B founders" or "burned out healthcare executives". The tool checks whether your profile actually speaks to them.
Paste the URL itself, like linkedin.com/in/yourname. The tool checks whether it's customized or still LinkedIn's auto-generated default. Heads up: no browser tool can fetch your profile for you. LinkedIn blocks that, so anyone offering it is scraping on their servers.
Copy the skills from your Skills section, separated by commas or line breaks.
Paste the description under your current position in the Experience section.
Checked on your device for size, squareness and lighting. It never leaves your computer.
Checked on your device against LinkedIn's 1584x396 shape. It never leaves your computer.
Free and instant, with no signup or email required.
Answer one question. Out loud.
Don't write. Don't polish. Just talk. The whole point is what happens when you stop performing.
What should someone know about you that your LinkedIn profile doesn't say?
A belief. A story. The thing you'd tell them over coffee that you'd never put in an About section.
Tap and just start talking (60-90 seconds is plenty)
Voice uses your browser's built-in speech engine. Newer Chrome transcribes on your device; other browsers may send audio to their speech service to transcribe. Typing keeps everything on this page.
Your profile text never leaves this page and any images you add are checked on your device without being uploaded anywhere. The analysis runs entirely in your browser.
Every check is shown, every point explained. No black box.
The buzzword scan
Your text gets checked against 120+ phrases that appear on thousands of profiles. Every match gets highlighted in red, right inside your own words, so you can see exactly where you chose to sound safe.
The "see more" test
LinkedIn cuts your About section after roughly 265 characters. The tool shows your opening exactly as a stranger sees it and judges whether it earns the click or reads like resume filler.
Stories and beliefs
Stories are what strangers remember and beliefs are what they trust. The tool detects whether your profile contains either one, or whether it's a job description wearing a nicer shirt.
Headline value test
The tool checks whether your headline points at an audience and an outcome or just restates your job title with pipes between the words. A stranger hires the first one.
Specifics and proof
Numbers, names and real details separate proof from claims. The tool counts them. Zero specifics means a stranger has no reason to believe a word you wrote.
The audience match
Tell the tool who you're trying to reach and it checks whether your headline and About actually speak to those people or to nobody in particular. Empathy is measurable.
The hygiene sweep
Custom URL, skills mix, photo and banner sizing. The boxes every other checker leads with. Add them if you want the full sweep and the tool grades them in seconds, without uploading anything anywhere.
Experience that proves it
Paste your current role description and the tool flags duty language like "responsible for" while checking for outcomes with numbers. A stranger believes numbers over responsibilities.
The gap
The part no other optimizer does. You answer one question out loud and the tool puts your unscripted voice next to your polished profile. The raw version almost always wins. That's the point.
What your results look like
Here's a sample analysis. You get an identity score, a verdict, your flagged phrases, a hygiene score if you go deeper and a prioritized fix list showing exactly which changes recover the most points.
Your profile answers WHAT you do. It says nothing about WHO you are.
Flagged phrases:
"passionate about"
"results-driven"
"proven track record"
"helping businesses"
Stories found: 0 · Beliefs found: 0 · Specifics: 1
Hygiene checks: 4 of 7 passed. Custom URL missing and banner is off-size.
Fix first: Add one real story (+12 pts). State what you believe (+10 pts). Rewrite your opening 265 characters (+8 pts).
Your profile was written by a past version of you
Your profile is an artifact
You wrote it two or three years ago when the business looked different. You've grown since. Your profile hasn't. And you don't have the time or the marketing background to know where to start.
You sell instead of connect
The natural instinct is to promote what you do. But your reader decides in a split second whether there's anything in it for them. A profile built on self-interest instead of curiosity about your customer loses that split second every time.
You need the lay of the land first
Maybe your exec just told you they need to show up on LinkedIn and sent you to find options. You need an honest snapshot of where the profile stands before you can recommend anything. This is that snapshot.
The tool finds the gap. Here's what closes it.
Whether you're a consultant whose profile hasn't changed since you hung your shingle or the marketing manager auditing tools for an executive who needs to show up on LinkedIn, the fix is the same. Capture how you actually talk instead of writing at your audience. That's what Meet Sona was built to do.
Guided voice interviews that pull out what you'd never write down
The free tool gave you 90 seconds of your real voice. The interviews go further. Guided questions with adaptive follow-ups create space to free associate, connect ideas across your experience and say things you didn't plan on saying. The stories you tell at dinner without trying. That's where profile-worthy material lives, and no blank text box has ever pulled it out of anyone.
A verbal identity that captures personality, not just expertise
From your interview transcripts, Meet Sona builds a reusable verbal identity. Your tone, your phrases, your beliefs, the way you lean into certain topics with energy. Every piece of content after that sounds consistent and distinctly you. And when you sit down to finally fix your About section, your interview transcripts hand you the exact language for it, pulled from how you actually talk. After your first interview you'll read the content back and think, wait, that actually sounds like me.
A better profile opens the door and a body of work keeps it open
Fixing your profile gets a stranger to stop scrolling, and showing up consistently is what turns that stranger into a client. Each interview builds on the last, your content gets more original over time and your LinkedIn presence becomes something no competitor and no AI can copy. Your tenth interview produces content your first one never could have.
What happens when people stop hiding
"Using your tool just a few times made me brave enough to actually see the value in my story. I jumped to a podcast interview a few weeks later, she said I was her best guest ever. So, your tool opened my eyes."
Robert Rupp
Founder @ CEU Builder
"Sona seems like so much more to me than just a social media AI tool...it began to help me tap into my authentic self, which I've not really been comfortable with."
Elisa Cottrell
Consultant @ Cottrell Communications Group
"I enjoyed seeing the words come out. I got feedback about my own ability to articulate myself. The interview made me actually reflect on how I really feel about things."
Jeremy Brown
Innovation & Ventures @ Ochsner Ventures
Want a second opinion on your profile?
The tool shows you the gap and a 25-minute conversation with our founder shows you how to close it. No pitch deck, just an honest look at your profile and your voice.