Verbal Identity

Verbal Identity

Verbal Identity Is The Secret Sauce For Founders and Consultants To Create Authentic AI Content

If you are an early stage founder or consultant, then your verbal identity is the single most important thing for...

Ken Marshall · Apr 21, 2026

Verbal Identity

Why storytelling is the highest ROI activity for any early stage founder or CEO

Your product isn’t proven yet, but you are. Lead with that. As a newly minted founder, you might be convinced...

Ken Marshall · Apr 12, 2026

Verbal Identity

What Authentic Content Actually Means and How to Get the Balance Right

Everybody is talking about authentic content right now. And I get it. The word “authentic” is doing a lot of...

Ken Marshall · Mar 8, 2026

Verbal Identity

How To Develop and Improve Your Verbal Identity Over Time

Defining your verbal identity is only half the work. The other half is keeping it alive. Too many founders and...

Ken Marshall · Mar 7, 2026

Verbal Identity

How to Use AI for Brand Messaging Without Sounding Like Everyone Else

Many founders and consultants I talk to feel stuck between two bad options. Scale soulless AI content that sounds like...

Ken Marshall · Jan 15, 2026